01378cmm a2200277 4500 157502488 TxAuBib 20130111120000.0 120629s2012||||||||||||||||||||||||eng|u 9780807000953 electronic bk. 0807000957 electronic bk. TEFOD TEFOD TEFOD OCLCQ PWDCT TxAuBib Hawthorne, Fran. Ethical chic [electronic resource] : the inside story of the companies we think we love / Fran Hawthorne. Boston : Beacon Press, 2012. 1 online resource. Includes bibliographical references. Introduction: the image -- Tom's of Maine : Woodstock toothpaste -- Timberland : how green is my leather -- Starbucks : coffee as a brand name -- Apple : the coolest of them all -- Trader Joe's : are we having fun yet? -- American Apparel : sex and the T-shirt -- The reality. Corporations Moral and ethical aspects United States Case studies. Business ethics United States Case studies. Social responsibility of business United States Case studies. Corporate image United States Case studies. Brand loyalty United States Case studies. Electronic books. https://pwdl.overdrive.com/media/738E3B3B-D78D-41A9-BD56-D7EA9DC418FA TXEUL